伊戈尔×欧司朗合作落地：首批新品亮相！同步签约木林森、卓生等战略伙伴

6月10日，以“新世代·焕新章”为主题的欧司朗品牌通用照明LED驱动器新品发布会在广州顺利举行。作为欧司朗品牌通用照明 LED 驱动器在亚太（APAC）及欧洲、中东和非洲（EMEA）地区的授权合作伙伴，伊戈尔正式发布了合作后的首批新品。此举标志着该业务已完成授权交接与产品落地的平稳过渡。全新的市场供应及售后服务保障体系已全面就位，为行业注入了新活力。

GUANGZHOU, China – June 10 – Hosted under the theme of New Generation · New Chapter, the new product launch of OSRAM LED drivers was successfully staged in Guangzhou. As a licensee for the regions APAC and EMEA of the OSRAM brand for general lighting LED drivers, EAGLERISE officially unveiled its first batch of new products following the licensing cooperation kick-off. The launch marked the successful completion of licensing handover and a seamless transition for product rollout. The brand-new market supply and after-sales guarantee systems were fully put in place, bringing fresh momentum to the industry.

 

战略定调

Strategic Direction

 

平稳承接，品质如一

Smooth brand change, Consistent Premium Quality

发布会伊始，总经理徐巍发表开幕致辞，对行业同仁、合作伙伴的持续关注支持致以了诚挚感谢，并清晰阐明了品牌许可开始后的核心运营战略。

徐巍表示：“欧司朗全球Top级的品质标准是行业基石。伊戈尔以客户为中心的文化与奋斗者精神是我们承接重任的底气。”针对交付与服务，他承诺：“我们将依托全新专用车间与原班专家的质控体系，进一步深化技术融合，以确保快速交付与高质量售后，为全球分销网络提供坚实支持。”这一务实表态，有效消解了市场对品牌变更的顾虑，并向行业传递了长期深耕的坚定信心。

Opening the launch event, Xu Wei, General Manager of EAGLERISE, delivered an opening address, expressed sincere gratitude to industry peers and partners for their ongoing support, and clarified the core operational strategy following the beginning of the brand licensing.

“OSRAM’s world-leading quality standards served as the cornerstone of the industry. EAGLERISE’s customer-centric philosophy and pioneering mindset underpinned our capability to undertake this important responsibility,” said Xu Wei. Regarding delivery and service, he pledged, “Backed by brand-new dedicated production lines and the original expert quality control system, we further deepened technological integration to ensure fast order delivery and high-quality after-sales services, providing solid support for the global distribution network.” This pragmatic statement effectively alleviated market concerns over the brand transition and conveyed the firm determination of long-term dedication to the industry.

伊戈尔欧司朗品牌通用照明LED驱动器事业部总经理 徐巍

Victor Xu (R), GM of EAGLERISE OSRAM General Lighting LED Drivers BU

 

产品解读

Product Interpretation

 

传承经典，提质增效

Inheriting Classic Excellence, Elevating Quality and Efficiency

在产品解读环节，伊戈尔欧司朗品牌通用照明LED驱动器事业部产品经理作了首批落地新品的全方位解析。本次发布的第一阶段新品聚焦行业核心需求，以强适配性、高稳定性、高可靠性为核心升级方向，精准贴合了终端市场多元化的应用需求。

During the product session, the Product Manager of EAGLERISE OSRAM general lighting LED Drivers delivered a comprehensive analysis of the newly launched first-batch products. The first phase of new products unveiled at the event focused on core industry requirements. With optimized adaptability, superior stability, and enhanced reliability as the core upgrading priorities, the products precisely addressed the perse application needs of the end market.

伊戈尔欧司朗品牌通用照明LED驱动器产品经理 游镇冬

Don You, PM of EAGLERISE OSRAM General Lighting LED Drivers BU

 

渠道落地

Channel Deployment

 

战略结盟，共话未来

Strategic Alliance & Future Outlook

伊戈尔携手核心伙伴完成多层级签约，并特邀代表登台，从市场终端视角，分享了他们对品牌交接、新品落地及生态共建的认可与期待，展现了全行业协同共进的发展共识。

会上，伊戈尔与木林森集团及卓生照明（Traxon e: cue）签署了战略合作协议。这一举措不仅确立了双方长期合作的基石，还印证了“欧司朗品牌+伊戈尔制造”模式的竞争力。

EAGLERISE completed multi-tiered strategic signings with core partners and invited guest representatives to the stage. From an end-market perspective, the representatives shared their recognition and expectations for the brand transition, new product rollout, and ecosystem development, demonstrating the industry-wide consensus for collaborative progress.

During the event, EAGLERISE signed strategic cooperation agreements with Mulinsen Group and Traxon e: cue. This move not only laid a solid foundation for long-term bilateral cooperation but also validated the competitiveness of the “OSRAM Brand + EAGLERISE Manufacturing” model.

木林森集团副总裁何艳红（左）与伊戈尔欧司朗品牌通用照明LED驱动器事业部总经理徐巍（右）

Anna He (L), VP of Mulinsen Group and Victor Xu(R), GM of EAGLERISE OSRAM General Lighting LED Drivers BU(R)

 

卓生照明CEO庄竣杰（左）与伊戈尔欧司朗品牌通用照明LED驱动器事业部总经理徐巍（右）

Jack Zhuang (L), CEO of Traxon e: cueand Victor Xu (R), GM of EAGLERISE OSRAM General Lighting LED Drivers BU

 

战略合作伙伴代表 木林森集团副总裁何艳红发言

Speech by strategic partner representative: Anna He, VP of Mulinsen Group

 

随后，伊戈尔与恩西利科技、迅满照明、橙子光电、锐智照明签署了一级代理协议，标志着中国区销售与服务网络实现精细化覆盖。

Subsequently, EAGLERISE signed authorized distribution agreements with Enxili Technology, Xunman Lighting, C·ZGD and Zhongshan Richin Lighting, marking the refined coverage of its sales and service network across China.

恩西利科技总经理王代友（左）与伊戈尔欧司朗品牌通用照明LED驱动器事业部总经理徐巍（右）

Daiyou Wang(L),GM of ENXILI , and Victor Xu(R), GM of EAGLERISE OSRAM General Lighting LED Drivers BU

 

橙子光电总经理程有宝先生（左）与伊戈尔欧司朗品牌通用照明LED驱动器事业部总经理徐巍（右）

Youbao Cheng(L),GM of C·ZGD, and Victor Xu(R), GM of EAGLERISE OSRAM General Lighting LED Drivers BU

 

迅满照明销售总监袁马强先生（左）与伊戈尔欧司朗品牌通用照明LED驱动器事业部总经理徐巍（右）

Maqiang Yuan (L), Sales Director of SHUNMAN , and Victor Xu(R), GM of EAGLERISE OSRAM General Lighting LED Drivers BU

 

锐智照明总经理蔡群清先生（左）与伊戈尔欧司朗品牌通用照明LED驱动器事业部总经理徐巍（右）

Qunqing Cai(L), GM of Richin , and Victor Xu(R), GM of EAGLERISE OSRAM General Lighting LED Drivers BU

 

一级代理商代表 恩西利总经理王代友发言

Speech by distributor representative: Daiyou Wang, GM of Enxili Technology

 

结语

Closing Remarks

 

新章已启，未来可期

A New Chapter Unfolds for a Promising Future

随着首批新品的发布与渠道落地，伊戈尔运营欧司朗品牌通用照明LED驱动器业务正式迈入规范化、常态化、高质量发展新阶段。

本次发布会不仅是欧司朗LED驱动器迭代焕新的全新起点，更是品牌坚守品质、深耕市场、赋能行业的责任新开端，伊戈尔将始终秉持务实深耕、精益求精的发展理念，以稳定的高品质产品输出、高效的供应链管理、全方位的终端服务，赋能行业高质量发展。

With the launch of the first batch of new products and the completion of channel deployment, EAGLERISE’s operation of the OSRAM general lighting  LED driver business officially entered a new phase of standardized, normalized, and high-quality development.

The launch event marked not only a new starting point for the iteration and upgrading of OSRAM general lighting LED drivers, but also reaffirmed our commitment to upholding quality, deepening market cultivation, and empowering the industry. Upholding the philosophy of pragmatism and perseverance, EAGLERISE will continue to drive high-quality industry development through stable product quality, efficient supply chain management, and comprehensive end-market services.